We need to talk frankly about charity metrics

Went to a great luncheon today on Philanthropy at the Canadian Club of Toronto. The speakers were talking about increased emphasis on metrics. Don’t get me wrong – I love measuring results, I love outcomes.

But … if we are going to move to measurement and outcomes as a key component of philanthropy then the donor public will also need to accept that asking for metrics also means being willing to pay for the infrastructure to make that work possible. Because the infrastructure to measure metrics falls under “administrative overhead” which many donors don’t want to support.

Metrics enhance effectiveness – we just need some tools to make that happen effectively.

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