In business, risk is connected to return – the higher the risk, the higher the return.

The problem with risk is failure, particularly failure in the charitable sector is something that the donor public and charity employees are reluctant to embrace.

If we are going to actually solve some of the big problems of our generation – poverty, war, environment, then we are going to have to take risks.

As the brilliant Prof. Adrian Sargeant puts it so succinctly

Failure is the acceptable cost of innovation

Quote via the International Conference on Fundraising, Amsterdam, 2014